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Nicolas Sutro's avatar

Hey, I caught your recent Note about the (at times, rather thankless) schlep of building subscriber numbers and now, here you are, brilliantly fascinating on Schama and politics and art and journalism and intellectual life (my hunch is you can be both…it’s just that journalism demands one’s intellect to be forced through a different prism, a much more restraining one than writing a book [as per Clark]). And I just don’t know why, when you write such good sense in such a fab way, your numbers aren’t vast.

But…as per @Maria Haka Flokos’s reply…I think the numbers shtick is in one way an impediment and, in another, a completely understandable variable in the cash matrix element of Substack (@Emma Gannon was recently very interesting about the positive aspects of paywalling).

I dig Schama, and I dig Clark. And I think you’re right here that it is the medium, not the man, which plays a very strong and distorting hand. What I don’t dig is the apparent leaning into what looks like ad hominem doing down of Schama by Henderson. Too shallow, too easy and mean a quick win. Schama’s scholarship has not gone, nor has his particular gift for relating that to the rest of us who may not be so scholarly; but the demands of an industry and the reflection of politics in that industry are distorting.

And, as for staying afloat on Substack, I - for one - would dig it if you did.

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Maria Haka Flokos's avatar

This has been on my mind a lot too, recently, ever since joining social media. 'Staying afloat,' 'attracting engagement,' becoming 'user friendly and catching attention all in one,' all aspirations of anyone entering this battlefield. Unless one uses it as a private journal. Like writing.

Because all the social media tropes are an impediment to original writing. An author does not cater to their public. They attract it. Trying gimmicks is like undergoing cosmetic surgery in order to win the heart of one who might never have noticed you otherwise. As many do, for the financial benefits are not to be ignored. But that isn't writing. It's marketing. And as such, has nothing to do with words. It's a numbers' game.

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